
Juewei Food × Tencent Smart Retail
FDE intensity: MediumCo-build (red-vs-blue testing)
Sales 3.1x the human group in a red-vs-blue test
As reported by InfoQ · 2025 · media report
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Background
Member marketing was one-size-fits-all; manual operations could not personalise.
How the FDE work was done
A member-marketing agent competed against a human expert group across millions of test users, iterating continuously.
Results (as reported by InfoQ)
Marketing efficiency 2–3x, sales 3.1x, CTR 1.8x, payment conversion 2.4x, WeCom unfriend rate −47% vs the human group.
Takeaways
Red-vs-blue tests against a human team are the most direct proof of agent value.


Read the original ↗Original title (Chinese): 绝味食品x腾讯智慧零售升级发布AI会员智能体MagicAgent,零售进入“AI 智能体时代” - InfoQ
English summary by BOOK.AI; figures as reported by InfoQ. Quotation marks indicate wording from the source.









